Origin
Born in SA, designed for those who want it.
AURE SOLO is not just premium menswear. It's an ideology, an uncharted way of life, something that people have not thought about.
Delivery across South Africa
The House
AURE SOLO is a menswear house founded in South Africa on a single principle: that a man's wardrobe should be built, not assembled. We make essentials the way our grandfathers would recognise - slowly, properly, and with the intention of lasting beyond a season.
Origin
AURE SOLO is not just premium menswear. It's an ideology, an uncharted way of life, something that people have not thought about.
Philosophy
The owners of AURE SOLO have one simple ground rule. One life - live your way. Why? What does this mean? And what's the impact?
Birth
The very founders of AURE SOLO also bore the same question in mind, until they decided it was time to change things up. They felt that living up to others' expectations and standards only pleased others, but not themselves. They came to realise that they only live once, so why spend it pleasing others while not pleasing yourself?
It was at this point that they decided to stop following the normal traditions and to express themselves the way they wanted to. To live life the way they desire, to do things that others never imagined, to find a way others never sought after. It was at this very point that AURE SOLO was born.
Standard
We decided to launch our premium t-shirts as a way to express our ever-expanding ideology. While the premium-cut, pure cotton tees have exceptional quality, there is more to a tee than just wearing it. While other t-shirts are meant to be worn to show style, our t-shirts are worn to show a message, an undiscovered culture, a new ideology.